Ducati, the iconic Italian superbike brand, has expanded its presence in India, but this time, not on two wheels. The company has introduced a brand-new lineup of Ducati watches in partnership with Titan Company Limited. The brand launched its collection on December 3, bringing a slice of Ducati’s racing DNA into the lifestyle space for Indian enthusiasts.
The new range features 43 watches, priced between ₹14,799 and ₹27,999, giving fans a premium yet accessible way to carry the Ducati spirit every day.
Inspired by the Thrill of Ducati Motorcycles
True to Ducati’s racing identity, the watches take clear inspiration from the brand’s world of performance machines. Every detail reflects the look and feel of a Ducati motorcycle:
- Instrument-style dials
- Deep red accents
- Sleek, aerodynamic case shapes
- Layered textures reminiscent of motorsport engineering
These cues make the watches instantly recognizable to anyone who admires Ducati’s design philosophy.
Made in Italy, Brought to India by Titan
The watches are crafted by Locman, a renowned Italian watchmaker. To bring the collection to India, Ducati has partnered with Titan as its exclusive licensing and distribution partner.
Titan will handle:
- Retail distribution
- Brand presence
- National expansion
Through Titan’s extensive network across Helios, Titan World, leading multi-brand stores, and online platforms, Ducati watches will be available to enthusiasts throughout India. At the launch, Alessandro Cicognani, Ducati’s Head of Brand Licensing, Sponsorship and Sport Marketing, said that Ducati has always been about emotion, the unique connection between rider and machine.
“This watch collection carries that feeling beyond the motorcycle. It’s for every Ducati fan who wants the rush to stay with them,” he shared.
Titan Watches CEO Kuruvilla Markose added that this collection fills a long-standing gap in authentic Ducati merchandise for India’s passionate racing community.
With this launch, Ducati is giving Indian fans a new way to experience the brand, whether or not they ride a superbike. The watches combine Italian craftsmanship, racing inspiration, and everyday functionality, making them a stylish extension of the Ducati lifestyle.
For enthusiasts, it’s not just a watch. It’s a piece of Ducati’s engineering spirit, worn on the wrist.