Dsquared2 has named Spanish music star Bad Gyal as its first Global Brand Ambassador, marking a milestone in the brand’s thirty-year history. This partnership highlights Dsquared2’s ongoing ties to music, fashion, and self-expression, while introducing a new global representative.
Bad Gyal is a leading figure in reggaeton and dancehall, recognized for her bold style and independent approach. With multi-platinum releases such as La Joia and Más Cara, she is a prominent voice in contemporary urban music.
According to the founders of Dsquared2, Dean and Dan Caten, music has always been at the heart of the brand’s identity. They described Bad Gyal as someone who embodies the confidence, individuality, and authenticity that Dsquared2 has celebrated since its inception.
As Global Brand Ambassador, Bad Gyal will lead upcoming international advertising campaigns and represent the fashion house at major events worldwide. The appointment also marks the first time Dsquared2 has officially named a long-term global ambassador.
The collaboration aims to drive the brand’s next phase of growth, especially among younger consumers and women. CEO Chiara Baravalle noted that the partnership developed naturally, as both the brand and Bad Gyal share values of creativity, freedom, acceptance, and self-expression.
Dsquared2 views this as a long-term creative partnership rather than a traditional celebrity endorsement. The company believes Bad Gyal’s influence extends beyond music, making her an ideal representative for a new generation of fashion enthusiasts who value individuality and authenticity.
With Bad Gyal leading its global campaigns, Dsquared2 is strengthening its ties to music and popular culture and beginning a new chapter in its international growth.