In a growing pet care market often driven by trends, Dogopo takes a more thoughtful route, putting dogs, their wellbeing, and a larger social purpose at the centre of everything it creates.
The brand has introduced two new grooming essentials: Dogopo Neem & Aloe Vera Dog Shampoo and Dogopo Massage Oil for Dogs. Though they may seem like standard grooming additions, they reflect a deeper philosophy rooted in care, simplicity, and conscious living.
Founded by Dr. Gaurav Gulati, Dogopo is built not in boardrooms but through lived experiences, sharing life with dogs, understanding their needs, and creating products that genuinely enhance their everyday comfort.
Neem & Aloe Vera Dog Shampoo
The Neem & Aloe Vera Dog Shampoo (500 ml) brings together two time-tested ingredients known for their effectiveness in skin and coat care.
Neem, widely recognised for its antibacterial and protective properties, helps guard against common concerns like germs, fleas, and ticks. Aloe vera complements this by soothing and hydrating the skin, ensuring the coat remains soft, clean, and refreshed after every wash.
What makes the formulation stand out is its balance. It is paraben-free, hypoallergenic, cruelty-free, and vegan-friendly, making it suitable for all breeds and ages. Designed for regular use, it focuses on maintaining comfort rather than just surface-level cleanliness.
Dogopo Massage Oil for Dogs
Complementing the shampoo is the Dogopo Massage Oil for Dogs (100 ml), a product that shifts the focus from grooming to deeper care.
Blended with virgin coconut oil (90%) and jojoba oil (10%), the oil is lightweight, making it easy to use for both paw care and full coat application. It moisturises dry skin, enhances the coat’s natural shine, and keeps paw pads soft and protected.
Free from artificial fragrances and preservatives, the formulation reflects a growing consumer preference for minimal, clean ingredients, especially in pet wellness.
More Than a Brand
Dogopo’s vision extends well beyond products. It is building a holistic ecosystem for dog lovers that combines commerce, content, and community.
From dog t-shirts and human apparel to toys, accessories, and lifestyle products, the brand celebrates the emotional bond between dogs and their humans. Its content platform shares practical advice on health, grooming, and training, alongside lighter, engaging stories including celebrity dog features and industry updates.
This blend of information and emotion positions Dogopo not just as a store, but as a daily companion for dog parents.
Creating Real Impact for Stray Dogs
What truly differentiates Dogopo is its commitment to purpose. The brand allocates 5% of its profits to supporting stray dogs across India, funding rescue efforts, medical treatment, feeding programs, and welfare initiatives.
In addition, Dogopo is working on Dogopo.com/help, a platform that connects individuals with verified NGOs, veterinarians, and rescue services. The idea is simple and powerful: to ensure that when someone encounters a dog in need, they know exactly where to turn.
The brand has also launched a Missing Dog Helpline, enabling pet parents to report lost dogs quickly by sharing essential details. This helps mobilise a wider network of rescuers, NGOs, and animal lovers, improving the chances of a safe reunion.
A Brand Rooted in Real Stories
At its core, Dogopo reflects the journey of its founder, Dr. Gulati, a lifelong dog lover who has been a parent to more than 23 dogs. His current companions: Tango, a Beagle known for “research and destruction,” and Jozz, a Golden Retriever and “chief toy cuddler”, symbolise the spirit behind the brand.
It is this lived connection that shapes every product, every initiative, and every story Dogopo shares.
Availability
The newly launched Neem & Aloe Vera Dog Shampoo and Massage Oil for Dogs are now available on Amazon.in, Flipkart, and Dogopo.Store, making them easily accessible to pet parents across India.