Dior has officially chosen Thai actresses Lingling (Sirilak Kwong) and Orm (Kornnaphat Sethratanapong) as its newest brand ambassadors. This move shows how Thai drama stars are quickly gaining influence in the global fashion scene.
Lingling and Orm, popularly known together as “LingOrm,” rose to fame through their hit girls’ love (GL) dramas “The Secret of Us” and “Only You.” Their shows have earned huge international followings, making them two of the most talked-about young stars from Thailand.
Dior called the pair “a captivating duo who perfectly embody Dior’s spirit of freedom and constantly reinvented elegance.” Both actresses recently attended Paris Fashion Week and made a strong impression.
A report from Karla Otto, Lefty, and CTZAR showed that LingOrm generated more engagement and earned media value (EMV) than top K-pop idols.
- Orm led the Spring 2026 season with $23.5 million EMV
- Lingling followed closely with $21.5 million EMV
Their success came from being very active on social media, posting over 50 times about Dior during the season.
Who Are Lingling and Orm?
Lingling Kwong
Lingling was born in Hong Kong to a Chinese father and a Thai mother. She speaks Cantonese, Mandarin, English, and Thai. Before acting, she joined beauty pageants and was discovered by Thailand’s Channel 3. She also founded and leads the lifestyle brand Always Wonder.
Lingling, who has 2.7 million Instagram followers, said she feels honored to represent Dior and praised Jonathan Anderson’s creative vision.
Orm Kornnaphat
Orm is the daughter of well-known Thai actress Koy Narumon Phongsuphap. She started her career in 2019 with the series “Hotel Stars.” Since then, she has acted in several Channel 3 dramas, including “Game of Outlaws.” She also runs her own fashion brand, Keep Silent.
Orm, with 2.4 million Instagram followers, said becoming a Dior ambassador feels like a dream come true.
More Projects Ahead
Channel 3 recently announced that LingOrm will star together again in a third series next year, based on the popular Thai novel “Wad Fun Wan Wiwa.”
Dior has quickly embraced the growing “Thai Wave” in global entertainment. The brand also chose Thai actors Apo and Mile as men’s ambassadors in 2023.