Diesel is entering a new chapter with the launch of ONLY DESIRE, its latest fragrance campaign featuring actress and singer Dove Cameron. This marks a big moment for Diesel Fragrances, as ONLY DESIRE is the first women’s scent created under Glenn Martens’ creative direction.
Dove Cameron is known for her bold personality and honesty, which gives the campaign a fresh, modern feel. She has grown from a Disney Channel star into a global pop culture icon with millions of fans. Her influence, especially with Gen Z, fits well with Diesel’s focus on confidence, freedom, and self-expression.
The campaign introduces ONLY DESIRE as more than just a fragrance. It is presented as a statement about feminine power and individuality. Built around the manifesto “My Desire. My Power.”, the launch celebrates desire as a strength rather than something to hide. Through surreal visuals directed by Amber Grace Johnson and photographed by Harley Weir, Dove Cameron moves through a dreamlike world of sculptural orchids toward what Diesel describes as the “throne of desire.”
Master perfumers Nelly Hachem-Ruiz and Paul Guerlain created the fragrance. Its main note is Metallic Vanilla, which balances softness and intensity. The perfume comes in a bold, orchid-shaped bottle with Diesel’s Oval D hardware, giving it a modern, sculptural look.
ONLY DESIRE is more than just a new beauty product for Diesel. It shows the brand’s new direction under Glenn Martens. Since 2020, Martens has made Diesel more experimental and fashion-forward, while still respecting its denim roots and rebellious spirit.
Diesel, founded by Renzo Rosso in 1978, has become a global lifestyle brand known for breaking the rules in fashion, accessories, and design. With ONLY DESIRE and Dove Cameron, Diesel is now bringing that bold energy to women’s fragrances.
This collaboration comes at the right time. Dove Cameron’s realness and Diesel’s bold vision combine to create a campaign focused on empowerment, emotion, and individuality. As ONLY DESIRE gets ready for its global launch, it is already becoming one of Diesel’s most talked-about releases in years.