Complan, a nutritional drink from Zydus Wellness, has named Indian cricket prodigy Vaibhav Sooryavanshi as its new brand ambassador. This partnership is meant to help Complan better connect with the evolving needs of children’s nutrition today.
With this announcement, Complan has launched a new national campaign called “Thoda Plan, Thoda Complan.” The campaign highlights the brand’s belief that children can achieve big goals through steady preparation, parental support, and good nutrition.
The campaign is inspired by Sooryavanshi’s journey in cricket. He became the youngest centurion in Indian cricket thanks to early discipline, regular routines, and hard work. Complan shares his story to show how ambition grows with daily planning, a mother’s support, and good nutrition.
As part of the campaign, a TV commercial based on Sooryavanshi’s real experiences shows his early years of hard practice and self-improvement. The film shows him training with older players, reviewing his performance, and always working to overcome challenges. His mother and Complan are shown as steady sources of encouragement, helping him build habits of focus, routine, and good nutrition.
Complan plans to share the campaign on many platforms, such as digital videos and influencer partnerships, to connect more with families and young people across the country.
Tarun Arora, CEO of Zydus Wellness, said the brand’s mission is to help children reach their potential. He explained that as people expect more from children’s nutrition, Complan is still focused on providing science-based products that support discipline, preparation, and overall growth. Arora said Sooryavanshi’s story fits well with these values.
Through this partnership, Complan wants to stay important to today’s families and highlight how planning, hard work, and good nutrition help shape future champions.