CERA Sanitaryware has named Bollywood actress Kriti Sanon as its new brand ambassador and launched a nationwide campaign called “Your Moment of CERA.” The campaign encourages people to see their bathrooms as more than just practical spaces, highlighting them as places for relaxation, reflection, and comfort.
The campaign, developed by McCann India and directed by Arun Gopalan of Storyteller Films, features Kriti Sanon enjoying quiet moments alone. It emphasizes how important it is to have a private space to relax and escape daily pressures. The campaign shows the bathroom as a place to pause, recharge, and be yourself.
Welcoming Kriti Sanon to the CERA family, Deepshikha Khaitan, Vice Chairperson and Joint Managing Director of CERA Sanitaryware, said the actress perfectly represents the brand’s values through her elegance, confidence, authenticity, and modern appeal. She added that the campaign reflects a simple yet meaningful idea – that amid busy schedules and multiple responsibilities, the bathroom often becomes one of the few places where people can enjoy a moment of peace.
Rahul Jain, President – Marketing at CERA Sanitaryware, explained that consumer preferences have evolved significantly in recent years. According to him, today’s homeowners increasingly see bathrooms as an extension of their lifestyle rather than merely a functional part of the house. This insight inspired the brand to create a campaign that focuses on emotions and everyday experiences instead of simply showcasing products.
The campaign will be rolled out across television, OTT platforms, digital media, cinemas, print publications, airports, outdoor advertising, and social media, making it one of CERA’s biggest integrated marketing initiatives to date.
McCann India, which conceptualised the campaign, believes the idea challenges traditional advertising in the sanitaryware category by focusing on the emotional connection people have with their personal spaces. The agency also praised Kriti Sanon for bringing authenticity to the campaign and helping communicate the brand’s vision of everyday luxury.
With this partnership, CERA continues to strengthen its position as a premium bathroom solutions brand, offering sanitaryware, faucets, wellness products, and modern bathroom designs that combine functionality with contemporary aesthetics.