CavinKare has introduced new packaging for its main hair colour brand, Indica Easy, now featuring brand ambassador Tamannaah Bhatia. This update is meant to attract more people who want a fast and easy way to colour their hair at home.
The new packaging is now available for all Indica Easy sizes: 18ml, 25ml, 90ml, and 180ml. The cleaner, modern design helps the product stand out on shelves and gives the brand a more up-to-date look.
Indica Easy is known for providing hair colour in just 10 minutes, making it a simple and reliable choice for at-home use. It comes in four shades: Natural Black, Dark Brown, Burgundy, and Natural Brown.
Rajat Nanda, Business Head of the Personal Care Division at CavinKare, said the brand has built a strong bond with customers by making hair colouring easy and accessible. He also said that having Tamannaah Bhatia on the new packaging helps connect with customers and shows the trust the brand has earned over time.
Tamannaah Bhatia shared her excitement about the new look, saying that hair colour is now an important way for many people to express themselves. She called the new packaging vibrant and modern, and said it matches the energy and goals of today’s consumers.
With its new packaging and Tamannaah Bhatia still as brand ambassador, Indica Easy wants to stay up-to-date in the growing at-home hair colour market and give customers a trusted product with a fresh look.