Global fashion retailer UNIQLO has launched its latest winter collection, HEATTECH Extra Warm Cashmere Blend, featuring long-time brand ambassadors Cate Blanchett and Roger Federer. The new line enhances the brand’s signature HEATTECH fabric with a touch of luxury, a 9% cashmere blend designed to deliver even greater warmth and softness.
According to UNIQLO, the updated HEATTECH fabric is 1.5 times warmer and 30% lighter than the standard version, offering comfort without added bulk. The new Extra Warm Cashmere Collection is designed for effortless layering and everyday wear from early autumn through spring.
The menswear range includes both crew neck and turtleneck styles, while the womenswear line adds two new color options and a longer sleeve design, giving customers more flexibility for different weather conditions and personal styles.
Acclaimed actor and producer Cate Blanchett appears in the campaign wearing the WOMEN’S HEATTECH Extra Warm Cashmere Blend Turtleneck. Known for her Oscar-winning performances in Blue Jasmine and Tár, Blanchett brings a quiet sophistication to the campaign that reflects UNIQLO’s LifeWear philosophy, simple, functional clothing designed for everyday life.
Beyond her acting career, Blanchett is also celebrated for her advocacy in sustainability and climate action, making her an authentic fit for a brand that champions mindful living and timeless design.
Tennis legend Roger Federer fronts the menswear campaign, wearing the MENS HEATTECH Extra Warm Cashmere Blend Crew Neck. The imagery presents Federer in a calm, confident manner that mirrors his real-life transition from competitive sport to philanthropy through the Roger Federer Foundation, which supports education initiatives worldwide.
Having worked with UNIQLO since 2018, Federer continues to represent the brand’s values of quality, purpose, and longevity, qualities that have defined both his sporting and personal legacy.
Since its debut in 2003, HEATTECH has become a wardrobe essential for millions living in colder climates. The new cashmere blend marks a significant evolution in the collection’s material innovation, merging scientific functionality with luxurious comfort.
By incorporating cashmere fibers into its design, UNIQLO strikes a balance between performance and softness, appealing to consumers seeking refined, minimalist winterwear that works for both city life and travel.
Both Blanchett and Federer have been global ambassadors for UNIQLO for years, a reflection of the brand’s preference for long-term partnerships over short-lived celebrity endorsements. Their continued involvement strengthens UNIQLO’s narrative around authenticity, global reach, and human connection.
As Blanchett and Federer bring their real-life values of artistry, discipline, and empathy to the campaign, they reinforce UNIQLO’s message that LifeWear isn’t just about fashion; it’s about living with purpose, comfort, and confidence.