Capri Global Capital Limited, known as Capri Loans, has chosen actress and entrepreneur Nayanthara as its new brand ambassador. This step is meant to help the company grow in South India and build closer ties with customers there.
Nayanthara will work alongside actor Pankaj Tripathi, who remains a brand ambassador. With both of them, Capri Loans hopes to reach more people in different regions of India.
This appointment happens as South India’s micro, small, and medium businesses are growing quickly, and more people want easy and reliable financial services. Capri Loans wants to become better known in the region and be seen as a trusted partner for both individuals and businesses.
Announcing the partnership, Rajesh Sharma, Managing Director of Capri Global Capital Limited, said the company’s growth is built on trust and long-term relationships with customers.
He also said that Nayanthara’s story shows values like integrity, resilience, authenticity, and excellence, which makes her a great fit for the brand. Sharma said the company is happy to welcome her as it keeps growing across India.
Speaking about the collaboration, Nayanthara said she was pleased to partner with a company that is working to make financial services more accessible for people. She noted that trust, integrity, and comimitment have always guided her personally and professionally, and believes those same values are reflected in Capri Loans’ customer-focused approach.
Nayanthara is not only a successful actress but also an entrepreneur, which makes her a good match for a financial services brand. She is known for her professionalism and credibility, and these qualities have made her one of the most trusted figures in Indian entertainment.
Through this partnership, Capri Loans hopes to strengthen its emotional connection with customers while increasing awareness of its financial products and services, particularly in southern India. The company believes that combining Nayanthara’s strong regional influence with Pankaj Tripathi’s nationwide appeal will help it reach a broader and more diverse customer base.
As competition in India’s financial services grows, more companies are turning to celebrity partnerships to build trust and help people remember their brands. By bringing Nayanthara on board, Capri Loans wants to strengthen its image as an accessible and reliable financial partner for millions of customers across India.