Global pop sensation Jung Kook from BTS has returned as the global denim ambassador for Calvin Klein, starring in the brand’s new campaign that celebrates confidence, energy, and timeless style.
Mert Alas photographed the campaign, capturing Jung Kook’s relaxed and confident style. Filmed on the busy streets of New York City, the video uses The Chemical Brothers’ song “Block Rockin’ Beats” to match Jung Kook’s lively energy as he explores the city in Calvin Klein’s newest denim.
Speaking about the campaign, Jung Kook said,
“I know my fans have been waiting for this return, and it feels so good to be back in the brand’s iconic denim. The energy on Calvin Klein sets is always incredible, and this shoot was no exception. I can’t wait for everyone to see it.”
The new collection features signature denim-on-denim looks, a shearling-trimmed leather jacket, and the CK Emblem print, a bold new design that turns the brand’s monogram into a modern graphic pattern across jeans and trucker jackets.
The collection is now available globally on calvinklein.com, giving fans a chance to own the same looks that Jung Kook wears in the campaign.
Jung Kook began working with Calvin Klein in 2023, and his return builds on the strong connection between the brand and this global music star. His influence and presence capture the confident, modern, and stylish spirit that Calvin Klein represents.