BTS star V is entering a new chapter in the world of technology and design after being named the latest global brand ambassador for Nothing. The singer makes his debut for the British tech company in a campaign for its new Headphone (1) Pro, photographed by Dorothea Sing Zhang in Seoul.
The campaign focuses on creativity, experimentation and personal expression, bringing together V’s distinctive style with Nothing’s approach to technology and design.
V appears in a series of campaign images wearing the new headphones, which Nothing describes as its most advanced audio product to date. The Headphone (1) Pro features a triple-driver system with a 40mm bass dynamic driver, a precision dynamic driver and a treble xMEMS driver. It delivers a frequency response of 20Hz to 40kHz and was tuned with engineers at Metropolis Studios.
The headphones are also designed with creators in mind, featuring a flat equalizer setting for a more neutral sound profile. Their aluminium and titanium construction aims to keep the premium design lightweight, while a 10-microphone system powers adaptive active noise cancellation to better filter surrounding sounds.
Battery life is another major feature, with up to 68 hours of listening time.
For V, the partnership is closely connected to creativity. “I’m excited to be part of this bold new chapter with Nothing,” he said, adding that the Headphone (1) Pro is a design grounded in creative expression.
Nothing co-founder and CEO Carl Pei also highlighted V’s willingness to experiment with different sounds and styles, saying that his creative approach matched what the company wanted to capture with the new headphones.
V joins Charli xcx, who became a global brand ambassador and investor for Nothing earlier this year. Her campaign helped introduce the company’s Headphone (a), which sold out across the U.K. and Western Europe within 48 hours of launch.
The new Headphone (1) Pro is priced at $399 and goes on sale Sept. 29, 2026, through Nothing’s website, Amazon and Best Buy locations across North America.