In an exciting development for health-conscious consumers, Bollywood star Taapsee Pannu has officially joined Yakult Danone India Pvt. Ltd. as its new brand ambassador. The announcement was made on August 22, 2025, as Yakult sets its sights on India’s growing health market, aiming for ambitious double-digit growth until 2030.
Taapsee, who credits her mother with introducing the probiotic drink to her family, expressed her enthusiasm for partnering with Yakult. “I’m really happy to be part of Yakult’s journey in promoting good gut health. My family has been enjoying Yakult for years, especially my mom, and I’ve seen first-hand how small, consistent habits can make a big difference,” she shared. “I truly believe that good health starts in the gut, and Yakult is such an easy, tasty way to include that in our daily routine. I’m excited to help spread this message and encourage more people across India to embrace a healthier lifestyle.”
Since its introduction to the Indian market in 2008, Yakult has rapidly expanded its presence to nearly 700 cities, establishing itself as a leader in the probiotic dairy drink category and raising awareness about the importance of gut health. The increasing trend of health-consciousness among consumers presents a vital opportunity for Yakult, which is committed to leveraging this momentum for future growth.
Eiji Amano, Managing Director of Yakult Danone India, noted, “India has shown remarkable growth potential for Yakult over the last 17 years. From a nascent category in 2008 to a rapidly expanding market today, Yakult has continuously won consumer trust.” He added, “Our next milestone of achieving double-digit growth every year until 2030 reflects the growing demand for probiotics and the confidence we have in the Indian market.”
Adding a scientific perspective, Dr. Neerja Hajela, Chief Scientific Officer, highlighted Yakult’s unique Shirota strain, which has been clinically proven to enhance digestion and immunity by increasing beneficial bacteria in the gut.
To further its reach, Yakult operates a “Yakult Ladies” delivery model, where trained women deliver the product directly to households while promoting gut health awareness. This program has empowered countless women in India towards financial independence.
As Taapsee Pannu takes on this new role, fans can expect an engaging journey towards better health and wellness through Yakult’s trusted probiotic offerings.