The Bollywood beautiful actress and entrepreneur Mouni Roy has joined Ivana Jewels as the brand’s new ambassador. Ivana Jewels, known as one of India’s fastest-growing lab-grown diamond and Polki jewellery brands, announced the partnership with the launch of its first television commercial (TVC).
The new campaign carries the tagline “See it. Wear it. Believe it” and aims to show jewellery as more than just an accessory. Instead of focusing only on the usual benefits of lab-grown diamonds, the ad highlights what matters most to today’s buyers: style, individuality, and the joy of wearing jewellery that feels personal.
Shot in a behind-the-scenes style, the TVC shows Mouni Roy refusing to follow scripted lines and inviting viewers to “see for yourself.” This approach reflects Ivana Jewels’ focus on craftsmanship and a customer-first attitude.
Speaking about the collaboration, Ayushi Jindal, Co-founder of Ivana Jewels, said, “Mouni Roy represents the modern woman who values authenticity and individuality, which are also the values at the heart of Ivana Jewels. With this campaign, we want to focus on what matters to customers: jewellery that feels personal and is easy to wear. Mouni’s journey from television to films reflects the confidence and style our brand stands for, making her the right choice as we expand across India.”
Mouni Roy also expressed her excitement about the partnership. She said, “I’m truly excited to join hands with Ivana Jewels as their brand ambassador. What I love about Ivana is how their jewellery is designed to feel personal and real, not just for special occasions but as a part of everyday style. Each piece allows you to express your individuality while enjoying the beauty and craftsmanship that goes into it.”
Through this collaboration, Ivana Jewels hopes to connect with a new generation of jewellery buyers who prefer individuality over convention. By combining glamour with authenticity, the brand seeks to appeal to both aspirational and everyday consumers.
Based in Surat, Ivana Jewels is expanding across India with a broader product range, enhanced customisation, and personalised services. With more buyers now turning to lab-grown diamonds for sustainable and stylish jewellery, Ivana aims to lead this trend by offering designs that combine innovation, quality, and accessibility.
For more information, check Ivana Jewels’ official website: ivanajewels.com