Jennie is now Vaseline’s first global ambassador in the brand’s 150-year history. This announcement is a big moment for the well-known skincare company as it starts a new worldwide campaign focused on body care and healthy skin.
Vaseline announced that Jennie will lead its new global campaign, featuring the Gluta-Hya and Pro Derma body care lines. The company chose the BLACKPINK star for her global influence in music, fashion, and beauty, as well as her reputation for healthy, glowing skin and modern style.
This partnership marks a new step for Vaseline, a brand trusted by people around the world for many years. With Jennie joining, Vaseline aims to reach younger audiences globally and update its body-care messaging.
Jennie said that body care has always been important in her daily routine. She mentioned that sauna sessions and cold plunges help her keep her skin healthy, and that using moisturisers afterwards is key to keeping her skin hydrated and glowing.
Jennie also spoke highly of the Gluta-Hya range, saying it is one of her favourite products because it feels light and is not sticky. She said the lotion makes her skin feel moisturised, radiant, and dewy without being heavy.
The campaign will highlight Vaseline’s Gluta-Hya and Pro Derma collections. Gluta-Hya is made for advanced hydration and brightening, while Pro Derma uses skincare-inspired ingredients to support healthy skin routines.
Fernando Kahane, Vaseline’s Global Brand Vice President, called the partnership an exciting new era for the company. He pointed out Vaseline’s long history as a trusted body care brand and said he is excited to start this new chapter with Jennie.
Jennie has become a major figure in global pop culture through her work with BLACKPINK, solo music, fashion, and beauty campaigns. Working with Vaseline further expands her role in the international beauty world.
With Jennie leading the campaign, Vaseline is combining its long history in skincare with modern celebrity influence. The brand wants to make body care a key part of daily beauty and self-care routines.