Anastasia Beverly Hills has named Antonela Roccuzzo as its Global Brand Ambassador for 2026, bringing together beauty, influence, and worldwide appeal.
Roccuzzo, an entrepreneur, mother, and international fashion figure, will represent the brand across campaigns, social media, and key product events throughout the year. The partnership will highlight Anastasia Beverly Hills’ top products and support new launches planned for 2026.
Founder and CEO Anastasia Soare shared her excitement about the partnership, saying that Roccuzzo’s authenticity fits well with the brand’s identity.
“We are thrilled to welcome Antonela into the Anastasia Beverly Hills family. Her grace, warmth, and natural approach to beauty perfectly reflect the spirit of our brand. Antonela inspires millions by staying true to herself, and that authenticity is what makes this partnership so powerful,” Soare shared.
Roccuzzo has established a global presence based on elegance and relatability. Her public image, shaped by confidence, subtle glamour, and a modern take on femininity, reflects Anastasia Beverly Hills’ core values: empowerment, integrity, and innovation in beauty.
As the Global Brand Ambassador, she will be featured in digital campaigns and branded content showcasing the brand’s signature brow products, complexion essentials, and new launches. This partnership shows ABH’s ongoing commitment to storytelling that highlights individuality and self-expression.
Anastasia Beverly Hills has always focused on artistry and empowerment. By choosing Roccuzzo, the company shows its dedication to honoring women who balance ambition, family, and influence while staying true to themselves.
The 2026 ambassador role is expected to boost ABH’s global engagement, especially on social platforms where Roccuzzo has a strong presence.
With shared values of confidence and self-expression, the partnership between Antonela Roccuzzo and Anastasia Beverly Hills promises a year of memorable beauty moments and meaningful brand stories.