India’s beauty shelves just got more exciting. Anastasia Beverly Hills, known for its precise makeup and popular formulas, is expanding its lip collection in the country with new Matte Lipsticks and Lip Liners.
This launch is more than just new shades. It’s about improving everyday lip products with textures that feel as good as they look, which is what today’s consumers want.
The new ABH Matte Lipsticks offer strong colour without the dryness that matte formulas often have. One swipe gives full coverage, and the texture is velvety, lightweight, and made to stay comfortable all day.
Unlike traditional mattes that can crack or settle into fine lines, this formula uses emollient-rich ingredients to keep lips smooth and flexible.
New Shades to Watch:
- Berry Mocha
- Soft Haze
- Mauve Cloud
- Spice
- Hazelnut
- Peony
The palette includes both muted everyday tones and deeper statement shades, making it versatile for simple looks or full glam.
Price: ₹2,900
Availability: Nykaa, Sephora, Tira
Lip Liners Designed for Precision
Alongside the lipsticks, ABH is also offering a select range of Lip Liners. These are made for precise definition but can also be worn aloneThe formula is creamy but still holds its shape, so it glides on smoothly without dragging. This makes outlining or filling in lips easier. The velvety-matte finish helps the color last, whether you use it under lipstick or on its own.lf.
New Shades Include:
- Stormy
- Cinnamon
- Midnight Rouge
Price: ₹2,200
Availability: Nykaa, Sephora, Tira
Built on Precision, Backed by Philosophy
Founded by Anastasia Soare, Anastasia Beverly Hills has always leaned on structure and symmetry, rooted in the concept of the Golden Ratio. What started with brows has evolved into a full-fledged beauty philosophy, influencing everything from contouring to color cosmetics.
This expansion reflects that same DNA: balance between performance and aesthetics, where formulas are engineered to enhance natural features rather than mask them.
House of Beauty is bringing these launches to India. The platform is known for introducing global beauty brands to the local market. With a focus on retail, digital, and education, HOB helps connect international brands with Indian consumers.
Along with Anastasia Beverly Hills, House of Beauty also offers brands such as Kylie Cosmetics and Max Factor, further strengthening its position in the premium beauty market.