Lucky Brand recently launched its Addison Ultra Low Jean and Shorts on Instagram with the caption, “Less length, more impact.” Addison co-designed this fun denim collection after discovering a vintage pair from the brand’s archive.
Their creative process included meetings in Los Angeles, digging through Lucky Brand’s fit-and-trim archives, late-night fittings, and designing four flirty styles with custom washes. This campaign highlights the brand’s long history of reinvention, rooted in premium denim and Americana style since 1990. By mixing vintage inspiration with a modern twist, the Addison Ultra Low collection reflects Lucky Brand’s relaxed, expressive, and unique vibe.
Addison Rae is turning heads again with a playful fashion moment from her latest Lucky Brand campaign. The singer and internet star shared a stylish photo on Instagram that blends casual charm with a bold fashion statement.
In the photo, Rae wears denim mini shorts with a crochet crop top. The outfit gives off a relaxed summer vibe and shows off her confident style. It highlights her fun fashion sense and fits perfectly with Lucky Brand’s laid-back look.
The 25-year-old star kept her look simple yet eye-catching. She paired the outfit with classic black pumps for a dressy touch and added a small hair clip that gave the look a playful, youthful feel.
In the picture, she’s leaning back on her hands on the ground. Her expression mixes surprise with confidence, making the shot feel fresh and lively. Rae kept her makeup minimal to let her natural look shine, while her black manicured nails add a subtle stylish touch.
Rae captioned the post with a short, enthusiastic message telling fans they need this outfit. She also added her own song, High Fashion, as background music, blending her music career with her fashion moment.
Fans quickly responded, filling the comments with compliments and playful messages. Many loved the outfit, while others admired Rae’s effortless style and confident pose.
This campaign shows how Addison Rae keeps balancing music, social media, and fashion. Whether she’s on stage or in a brand campaign, she knows how to grab attention and keep fans talking about her style.
The Addison Ultra Low Jean and Short collection features four flirty denim styles co-designed with Addison. Inspired by pop-star confidence, these pieces blend vintage denim attitude with a bold modern fit.
Check Addison’s Ultra Low Jean and Short collection official page: www.luckybrand.com/addison