Indian fashion brand AD by Arvind has launched its first campaign with brand ambassador Raghav Juyal, starting an exciting new phase focused on modern, comfortable fashion.
The campaign showcases the Spring Summer 2026 collection, ‘Urban Pause 2.0’, designed for urban consumers who want comfort and a way to express themselves every day.
The launch features a lively digital film showing Raghav Juyal in expressive, energetic scenes. His unique style and natural charm make him the ideal face for a collection focused on authenticity and personal identity.
The film shows that fashion today is less about strict rules and more about flexibility, letting people express themselves freely while staying comfortable.
The ‘Urban Pause 2.0’ collection shows how modern consumers are changing their approach to fashion. It focuses less on trends and more on comfort, versatility, and practical wear.
Made with breathable fabrics, relaxed fits, and flexible shapes, the collection suits people with busy city lives. The idea is simple: clothes should move with you, not hold you back.
Raghav Juyal’s connection with the brand is more than just a celebrity endorsement. His expressive, unique, and relatable personality fits perfectly with the brand’s core values.
Talking about the campaign, Juyal said the idea of “Urban Pause” really matches his own view on life — valuing comfort, individuality, and self-expression without any pressure.
His involvement brings authenticity to the campaign, helping it connect well with younger audiences.
Pranav Dave, Chief Business Officer – Retail at Arvind Limited, says the collaboration shows the brand’s dedication to helping consumers express their true selves through fashion.
This campaign strengthens AD by Arvind’s image as a brand that supports real lifestyles instead of perfect, idealized fashion stories.
Created by Plus One Agency, the campaign will mainly launch on digital platforms, aiming at a tech-savvy urban audience.
As part of its growth plan, the brand has launched its own website, adbyarvind.com, to boost direct sales and provide an easy shopping experience.
The SS’26 collection will be sold at Arvind stores and major e-commerce sites across India.
With ‘Urban Pause 2.0’, AD by Arvind isn’t just launching a collection. It’s offering a fresh take on fashion where comfort meets confidence and individuality shines.
With Raghav Juyal’s energy and the brand’s evolving vision, AD by Arvind places itself where style, comfort, and self-expression meet for today’s urban consumer.