Aadyam Handwoven, the social enterprise from the Aditya Birla Group, has named actor Sobhita Dhulipala as its new brand ambassador. This partnership highlights a shared focus on culture, craftsmanship, and meaningful storytelling.
Aadyam Handwoven has worked closely with weaver communities across India for years, helping preserve traditional handloom techniques and adapt them for today’s audiences. By partnering with Sobhita, the brand aims to make Indian handwoven textiles more appealing and relevant to a new generation.
Choosing Sobhita Dhulipala as ambassador reflects shared values. She is known for her thoughtful roles, elegant style, and love for art and heritage. Sobhita’s connection to handlooms and culture matches what Aadyam Handwoven represents.
Manish Saksena, Business Lead at Aadyam Handwoven, said the brand has always focused on the people behind the loom and the cultures shaping India’s textile heritage. He explained that Sobhita represents the modern Indian woman: aware, sensitive, and connected to tradition, making her a great fit for the brand. He believes her involvement will help Aadyam reach and inspire younger audiences to value Indian craftsmanship.
Sobhita Dhulipala said that craft is deeply emotional for her. She believes handmade items carry the spirit of the artisan. She admires Aadyam’s work with weaving communities and feels the brand’s focus on culture makes this partnership special. She is honored to support a platform that values artistry, heritage, and thoughtful creation.
Aadyam Handwoven is more than a fashion brand. As a social enterprise, it focuses on sustainability, fair livelihoods, and reviving regional weaving traditions. With Sobhita as ambassador, Aadyam plans to highlight handlooms, culture, and the stories of the artisans who keep India’s textile heritage alive.
This partnership supports Aadyam Handwoven’s goal of building a strong emotional bond among craft, creator, and consumer, demonstrating that every weave has a story of purpose and pride.